I've spent over 20 years turning ideas into visual identities that actually work, not just look good. My background blends brand design with a concentration in UX, so I think about both sides of the work: how it looks, and how it functions for the person using it.

Right now I'm building Raven & Roe as a studio, creating ongoing branding and marketing work for the Minor Football League, and finishing my degree, layering current design thinking on top of two decades of hands-on client experience. That combination shapes how I work: intentional art direction, grounded in real usability.

I care about the details most people skip past, color, spacing, hierarchy, but I care just as much about whether the thing actually holds up once it's live.